The Art of Freelance

A creative compass for building a career of freedom and purpose. In The Art of Freelance, professor, illustrator, and designer Arden von Haeger shares practical guidance and real-world advice to help creatives find clients, set their rates, build a brand, manage their business, and thrive long-term as independent professionals.

What You’ll Learn

Find Clients — proven strategies to attract and work with the right clients

Set Your Rates — price your work with confidence and get paid what you’re worth

Build Your Brand — create a distinctive identity that sets you apart

Manage Your Business — contracts, finances, taxes, and tools for a sustainable practice

Thrive Long-Term — stay inspired, adapt to change, and build a career you love

Portfolio & Website — showcase your work with a clear, professional online presence

About Arden von Haeger

Arden von Haeger is a professor, illustrator, and designer who has spent over a decade teaching creative professionals how to turn their craft into a sustainable freelance career. The Art of Freelance distills those lessons into a practical, visually rich guide covering everything from landing your first clients to building a brand and business that lasts. When not writing or teaching, Arden is illustrating, designing, and mentoring the next generation of independent creatives.